Skyhorse Films & Media Consulting Blog

Beef up your sincerity; Tone down your authenticity.

June 18, 2016   ·   By   ·   No Comments   ·   Posted in Business Wisdom, Learning, Teaching, Teaching & Education, Wisdom

Adam Grant writes, Unless You’re Oprah, ‘Be Yourself’ Is Terrible Advice:

“A decade ago, the author A. J. Jacobs spent a few weeks trying to be totally authentic. He announced to an editor that he would try to sleep with her if he were single and informed his nanny that he would like to go on a date with her if his wife left him. He informed a friend’s 5-year-old daughter that the beetle in her hands was not napping but dead. He told his in-laws that their conversation was boring. You can imagine how his experiment worked out.”

“If not our authentic selves, what should we be striving to reach? Decades ago, the literary critic Lionel Trilling gave us an answer that sounds very old-fashioned to our authentic ears: sincerity. Instead of searching for our inner selves and then making a concerted effort to express them, Trilling urged us to start with our outer selves. Pay attention to how we present ourselves to others, and then strive to be the people we claim to be.”

“The shift from authenticity to sincerity might be especially important for millennials. Most generational differences are vastly exaggerated — they’re driven primarily by age and maturity, not birth cohort. But one robust finding is that younger generations tend to be less concerned about social approval.”

“Next time people say, “just be yourself,” stop them in their tracks. No one wants to hear everything that’s in your head. They just want you to live up to what comes out of your mouth.”

Adam Grant, New York Times, June 4, 2016
http://nyti.ms/1Y0WKoi http://nyti.ms/1Y0WKoi

The secret to stellar grades and thriving students is teachers.

June 18, 2016   ·   By   ·   No Comments   ·   Posted in Teaching & Education

The secret to stellar grades and thriving students is teachers. Many efforts to ensure that every teacher can teach well are hobbled by the tenacious myth that good teachers are somehow born, not made. What teachers need to learn about teaching at teachers colleges and universities is rarely taught on the job according to The Economist:

“Good teachers set clear goals, enforce high standards of behaviour and manage their lesson time wisely.”
 
They use tried-and-tested instructional techniques to ensure that all the brains are working all of the time, for example asking questions in the classroom with “cold calling” rather than relying on the same eager pupils to put up their hands.
 
One American study found that in a single year’s teaching the top 10% of teachers impart three times as much learning to their pupils as the worst 10% do. Another suggests that, if minority pupils were taught by the best quarter of teachers, the gap between their achievement and that of of higher performing peers would disappear.
 
Many efforts to ensure that every teacher can teach well are hobbled by the tenacious myth that good teachers are somehow born, not made. What teachers fail to learn in universities and teacher-training colleges they rarely pick up on the job.
 
They become better teachers in their first few years as they get to grips with real pupils in real classrooms, but after that improvements tail off. This is largely because schools neglect their most important pupils: teachers themselves.
 
Money is less important than you might think. Teachers in top-of-the-class Finland, for example, earn about the OECD (18 European countries plus the United States and Canada) average. But ensuring that the best stay in the classroom will probably, in most places, mean paying more. People who thrive in front of pupils should not have to become managers to earn a pay rise. And more flexibility on salaries would make it easier to attract the best teachers to the worst schools.
 
People who thrive in front of pupils should not have to become managers to earn a pay rise. And more flexibility on salaries would make it easier to attract the best teachers to the worst schools.
 
Link to The Economist, June 11, 2016, Education:
http://econ.st/1ZYnLGa

 

Three great questions for media writers, producers, editors, and storytellers from David Mamet

June 10, 2016   ·   By   ·   No Comments   ·   Posted in Business Wisdom, Skyhorse Comment, Wisdom
Three great questions for media writers, producers, editors, and storytellers:

1. Who wants what from whom?
2. What happens if they don’t get it?
3. Why now?
–Mamet

Bambi vs. Godzilla: On the Nature, Purpose, and Practice of the Movie Business by David Mamet

The Wisdom of Kurt Vonnegut by John C. Bogle

May 14, 2016   ·   By   ·   No Comments   ·   Posted in Business Wisdom, Skyhorse Comment, Wisdom
catch-22

“At a party given by a billionaire on Shelter Island, Kurt Vonnegut informs his pal, Joseph Heller, that their host, a hedge fund manager, had made more money in a single day than Heller had earned from his wildly popular novel Catch-22 over its whole history. Heller responds, “Yes, but I have something he will never have . . . enough.” –John C. Bogle

p. 1. Enough. True Measures of Money, Business, and Life
by John C. Bogle

 

Bogle, John C. Enough. True Measures of Money, Business, and Life. Hoboken, New Jersey, 2009. Print.

Infographic is a Search Engine Optimization Checklist for Your Business

April 30, 2016   ·   By   ·   No Comments   ·   Posted in Skyhorse Comment
Infographic designed by Capsicum Media Networks is an all-in-one SEO guide.

This Infographic designed by Capsicum Media Networks is an all-in-one SEO guide. It comprises of some 75+ on-page and off-page SEO techniques that can help you to improve the functionality and performance of your website.

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April 28, 2016   ·   By   ·   No Comments   ·   Posted in Skyhorse Comment

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